Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Successful marketing requires superior strategic vision based upon data-driven insight, and the ability to consistently execute that strategy so that the customer experience is unique and valuable. 

Accomplish this and you have a competitively defensible position and brand that builds loyal customers that drive referrals – as well as profitable revenue.

For most organizations, there is a gap between the strategic will and the operational skill.  Unclear organizational missions; process inefficiencies; limited collaboration; unclear governance structures; underutilized assets; frequent reinvention; inaccessibility to data; and high turn-over of key employees.

My work bridges the gap between strategy and operations in order to deliver superior results.

The Results.

Here is a brief overview of the results of my work over the past decade:

Laureate Online Education Inc. (2007 to present)

In under 18 months, double digit growth has been generated from strategic marketing initiatives that have included the development of key partnerships with a variety of corporations and organizations as well as the creation and successful launch of new programs and services that have uniquely differentiated the organization from the competition and provided greater value to our target audiences.

University of Maryland University College (2001 to 2006)

Generated five consecutive years of double-digit growth in new student enrollments, a 60% increase in student headcount and a 360% increase in online program enrollments by leading a global branding initiative that delivered a unique, valuable customer experience with enhanced services and new programs.

McGraw Marketing (1999-2001)

Raised $20 million in venture capital by providing the senior management of a global online higher education start-up with the strategic vision and hands-on leadership necessary to develop a global marketing plan and successfully launch the operation.

Frequency Marketing Inc. (1998-1999)

Generated more than $75 million in new revenue with an average return-on-investment of more than 100% for Cracker Barrel Family Restaurants and ExxonMobil.