About

Welcome to my website – and, if you were expecting a bio written in the third person, please accept my sincere apologies but I hate them. I have always found it a little strange to come to a person’s website and read about them in the 3rd person.

Well, it’s probably best you know that about me right at the start.

So, you clicked on the link in order to learn about me – the person! Cool! Let me break the story out into Professional and Personal – and I hope you enjoy.

The Professional Story

For more than 25-years, I have been helping business owners and marketing executives develop more effective ways to attract, engage, convert, retain and refer profitable customers.

I have worked on both the client and agency side of the desk, and I have been responsible for 8-figure budgets and global marketing operations as well as 5-figure budgets and local marketing operations.

My work has helped small and medium-sized businesses double and, in some instances, triple annual revenue. As a matter of fact, my recent work produced the following results:

• Increased annual revenue from $40M to $60M
• Reduced marketing expenses by more than $300,000 by streamlining marketing and sales processes
• Increased conversion rates by more than 20% by developing a lead nurturing process targeting qualified buyers with future plans to buy

Earlier in my career, I worked for a small, family-owned retailer that wanted to take the business to the next level. I happened to have a strong background in direct marketing so we set up a test – and 12 months later the business had doubled revenue by using catalogs to enter new markets around the nation.

Soon after, I went to work for a small apparel manufacturer that wanted to grow the business, so I developed a program targeting retailers and the business tripled within 12 months.

Then I went to work for a regional computer service firm and over the next 4 years I led the company from a local service firm to a regional business partnered with leading manufacturers. Annual revenues jumped from $1M to $4M.

After this experience, it was time for me to move up to bigger opportunities – and I joined at $150M computer hardware/software retailer and helped them switch focus from the consumer to the business audience. A few years later, the company had revenues of more than $450M, expanded into international markets and launched a highly successful IPO.

I produced similar results for a non-profit and for-profit university, and have shown a hundreds of business owners and marketing professionals how they can improve marketing and sales performance through my writing, speaking, coaching and consulting.

I consider myself a marketing coach and consultant because I teach and do – but the bottom line is that I help businesses grow by developing more effective ways to attract, engage, convert, retain and refer profitable customers. I take the time to learn your business so I can offer more relevant, practical guidance and recommendations.

Interested in what others have to say about working with me? Click here to read testimonials from co-workers, clients and employers.

My Personal Life

I was born in Upstate New York and moved to Tempe (Arizona) in order to pursue my undergraduate degree at Arizona State. Go Devils!

While in the Valley of the Sun, I met and eventually married Carol in 1987. Together, we have a wonderful daughter, Molly.

We lived in Southern California for a short time but lack of work and a couple of 5.0 earth quakes helped us decide that Phoenix was where we needed to be. Then, in 1997, we had several days where the ‘dry heat’ surpassed 120 degrees and we decided it might be wise to explore milder climates – not long after making that decision I accepted a position with a large direct marketing agency and we moved to Baltimore.

We have lived in Baltimore since 1997 and enjoy four seasons as well as rivers with water (versus the dry creek beds of Arizona).

My hobbies include Arizona State sports, reading, cooking, movies and theater. (I wish I could get back to golfing but I just can’t justify 7 hours at the local public course on a Saturday.)

Oh, I forgot to mention that we have a dog – Riley.